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Digital terminology can be a minefield, comprising a bewildering mix of industry-specific terms, technical acronyms, marketing buzzwords... and the odd bit of made-up twaddle. That’s why, here at Zone, we've created a comprehensive online digital dictionary for you to bookmark as a handy reference guide.
From A/B testing to ZWAG, you’ll find a succinct explanation here, together with links to related terms. This guide was created for the benefit of all those who work for us and with us, but we hope it’s helpful for anyone involved in the wonderful and ever-evolving world of digital.
So to get Zone's clear, factual perspective on digital, simply search by term or discipline.
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