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Aviva Glossary
Digital terminology can be a minefield, comprising a bewildering mix of industry-specific terms, technical acronyms, marketing buzzwords... and the odd bit of made-up twaddle. That’s why, here at Aviva, we've created a comprehensive online digital dictionary for you to bookmark as a handy reference guide.
From A/B testing to insurance sales terms, you’ll find a succinct explanation here, together with links to related terms. This guide was created for the benefit of all those who work for us and with us, but we hope it’s helpful for anyone involved in the wonderful and ever-evolving world of insurance and financial brokering.
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